"The app makes it easy for you to trade in your phone anytime, anywhere, making it simpler than ever to offset the purchase of a new iPhone," said Israel Ganot, co-founder and CEO of Gazelle. "This app is part of our effort to roll out the red carpet for the millions of iPhone owners looking to upgrade. We want you to know that if you have a used iPhone, we're committed to giving you an easy, fast, and trusted service."
Gazelle (www.gazelle.com), a service of Second Rotation, Inc., provides an easy, fast, and fair way for consumers to get cash for their unwanted electronic devices. To date, Gazelle has helped more than 220,000 consumers earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Craton Equity Partners, Physic Ventures, Venrock Associates and RockPort Capital Partners.
Collaboration between our team at Provado and the client is never unusual. Just as important is the collaborative partnerships we build with all stakeholders in your company: customers, investors - and even other communications firms. In this campaign we collaborated with the Atom Group (theatomgroup.com), who brought us in to develop and launch the mobile app under a fast approaching deadline: Apple's Worldwide Developer Conference. The completed application is designed to easily calculate for customers how much their iPhone is worth in a matter of seconds. We developed the application to be able to detect what iPhone, iPod and iPad you are using in order to facilitate an even quicker trade-in. The app was completed to deadline and accepted by the apple store on the first submission. Gazelle expects a record number of iPhone trades as AT&T and Verizon customers alike look to upgrade to the anticipated new model.